24 Exciting Advantages of Social Media For Achieving Success in Life

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Are you someone who is often blamed for spending so much time on social media? Have you ever thought of using social media to your advantage? Well, in this blog, I am listing out the top 24 advantages of social media that you can use to build your dream life. 

If you are thinking that you are the one who is spending so much time on social media, you are wrong. More than half the global population (around 62.3%) has been using social media in one or the other way. 

Social media has become an inseparable part of our daily lives, yet so many people struggle to harness its potential in the right way. 

There are many social media platforms like Facebook, YouTube, Instagram, Twitter, WhatsApp, Pinterest, TikTok etc around the world. 

Each of these platforms serves some purpose to its users. You might be using YouTube for watching videos, LinkedIn for written content, and WhatsApp for instant communication.

It might be different with everyone around you. But, there are endless opportunities available on social media platforms.

I have been building my personal brand, investing in my personal growth, and creating a career out of social media for the past 4 years. It has been a massive learning experience for me. 

While there are so many downfalls of social media, using it the right way can really turn your life upside down. 

Social media can either be a boon or bane depending on the way you use it. In this blog, I am showing you the 24 advantages of social media that will compel you to reflect on using it as a blessing. 


24 Exciting Advantages of Social Media For Achieving Success in Life

Let’s understand how you can take advantage of social media to the best of your abilities and use it to build the life of your dreams. 


1. Awareness

You might be interested in sports, technology, science, or anything for that matter. 

Your social media platform always brings the relevant feed to you. It helps you to keep yourself updated about your area of interest.

To tweak this to your advantage, you can choose your relevant platform to gain knowledge about your industry and its current trends. 

This will help you to stay updated and to make the right decisions.

If you are an expert in any particular skill you can make people aware of it through social media. For example, I use my social media to educate people about the power of writing and blogging. 

The key is to be passionate and consistent to make more people aware of your talent. Opportunities will slide in your inbox soon.


2. Networking

When was the last time you were introduced to someone new? Can’t remember right. Well, you are not alone.

Most people often forget other people in their busy lifestyle. But it’s not the same case with social media.

One of the biggest advantages of social media is you don’t need to remember people every time. Getting connected with someone from your industry and staying connected with them forever is at the click of a button.

Social media is one of the best place for networking with new people both locally and internationally. 

Platforms like LinkedIn can help you in professional networking. Instagram and Facebook can help you share both your personal and professional achievements.

Social media is a place where both potential employers and employees meet each other seamlessly.

Networking with clients and receiving input from them has made many businesses grow faster than before.

For example: I use LinkedIn all the time to grow my freelance writing business. It is a major part of my personal brand. 

So why do you wait? Drench yourself in the pool of social media networking for a better tomorrow.


3. Knowledge Gaining and Upskilling

If you are interested in learning something to upskill yourself, you don’t need to go to college or some university. 

Social media has made learning and acquiring knowledge a cakewalk. You can use this advantage of social media to learn new skills.

Many new coaches in various industries are launching courses regularly. You can be aware of the latest courses available in your area of interest through social media.

If you don’t want to invest so much money in learning then again social media has a solution. YouTube is not just a social media platform anymore. It’s an educational hub for learning almost every topic under the sun. 

There are thousands of lectures available on YouTube about a variety of topics. I started my journey of professional writing by spending the first 3 months of my journey in self-education through YouTube. 

Another important advantage of social media platforms is that more and more people are sharing their experiences and learnings. This will help you to learn things quickly and get inspired in the right way. TED Talks or Josh Talks are among such examples. 

What’s even interesting is that you don’t always have to wait for opportunities to knock at your door. Social media platforms offer insightful tools to build an audience and create opportunities for yourself


4. Wealth Creation

You love spending time on social media. Wouldn’t it be great if you got paid for it? 

I know, sounds exciting, right? 

As social media platforms are gaining momentum because of hustle culture, wealth creation has become the new social norm. 

You can turn any of your interests like creative writing, logo designing, creating videos, editing, and coaching into a profitable business with the help of social media. 

Whatever your skill, train yourself to be an expert in that. Provide solutions to your targeted clients by addressing their pain points. It will help you to make great money.


5. Finding the right accountability partner

I know it sucks when you are working alone. You can’t get motivated by yourself all the time. Nor do you like the idea of being under someone’s supervision.

All you need is someone who can be motivating and accountable to you regularly.

There are social media groups with people having common interests from all over the world. 

With global networking options, you can find your accountability partner who aligns with your thoughts and skills.

You can make the right action plan for your goal with your accountability buddy. This will help you to meet your deadlines on time. It will also create positive stress to increase your productivity.

6. Market Research

If you are trying to get a hook on the market demands then social media could be your one-stop destination.

Through the advantages of social media, you can get valuable insights about consumer preferences and trends. You can use this information to tailor your products and services and create the right marketing strategies. 

It has helped businesses to achieve their goals consistently.

With social media market research tools like Buffer, Sprout Social, Zoho Social, and Rival IQ you can get better insights about social media post engagement, audience profiles, details about the impression of your content, etc, this will help you build your brand too. 


7. Finding Your Community

You may be at any stage of your life. Social media can help you to find the right community to discuss your issues.

Especially through Facebook, you can find so many groups for specific needs like parenting, gardening, content writing, and so on.

You can discuss your problems with people in those groups. They will give you genuine responses based on their experience and understanding.


8. Sharing Documents

Have you ever got stuck in a situation where you forgot to take your important documents with you? Most of us have been there.

But it’s a thing of the past. With options like Google Cloud storage, you don’t need to worry about it anymore. There are so many online cloud storage options available nowadays.

You can have an online repository of your important documents using blockchain technology.

Even if you are struck at something important you can send any type of document like Word, images, videos, or pictures through social media platforms from anywhere across the globe. 

As everyone is using mobile nowadays any type of documents can be transferred in a few seconds through social media. This helps to relieve the burden of relying on a desktop or laptop most of the time.

9. Data Collection and Analytics

You are living in an era of social media surveys and polls. You might have come across YouTube asking you to answer a few questions (through options) before watching videos. 

Large companies are taking advantage of social media to collect data from people online.

It helps you to collect data about your targeted audience. This can be used for your business growth. 

These analytics give valuable insights and can help you refine strategies to customize your product or services as per the customer’s needs.


10. Traffic Generation

Whether you own a blog like me or you have an E-commerce website, you can use social media platforms to bring traffic to your website organically. 

More traffic will only lead to better conversions and can improve your business. Cross-promotion on multiple channels will create more visibility for your brand. 

Around 74%of people use social media while making a purchase. So, you cannot miss posting about your website or products on social media platforms to achieve greater conversions.


11. Cost-Effective Marketing

Social media is definitely a game changer when it comes to marketing.

In conventional advertisements like televisions, billboards, and hoardings, you may not have the advantage of buying things instantly. But social media gives you the option to buy things with a simple click.

It’s a more cost-effective marketing strategy than traditional marketing. The advantages of social media lets you market your products or services in a short time within a relatively small budget. 

Since it is mostly targeted-based marketing, the return on investments is also high(around 77%). With proper planning and advertising, your businesses can reach more people without burning your pockets.


12. Improved Customer Engagement

Do you have a high number of followers on social media? If yes, then you must use it to your advantage. 

Engage with your audience consistently and know their expectations of you. Strategize your content accordingly.

Post engaging content, respond to comments, and participate in conversations to build a strong client-customer relationship.

Since it provides an opportunity for businesses to address the concerns of the customers, you can achieve more customer satisfaction through it. It also helps businesses to retain their existing clients for the longest possible time.


13. Delegating Tasks

Being on social media demands a lot of skills. You cannot be an expert in everything. 

Even if you are an expert it definitely takes time to complete things on your own.

As a small business owner or a social media influencer, you may find it difficult to manage all kinds of tasks on your own. Any kind of service needs to go through marketing, client interaction, competitor analysis, and other crucial processes. 

As a service provider, you may not be able to do all these things on your own. 

Hire an expert in social media management to help you improve your brand visibility while you concentrate on your core business. 

This is how social media can also help in managing your online presence better with remote task delegation.


14. Remote Operation

Whether you are starting something new or you have been into it for a few years. You and your team don’t need a compulsory physical space to operate anymore. 

The pandemic changed the face of work environments and within a year remote working became the new norm. 

Many businesses operate remotely without having a physical space. Through social media, you can communicate your vision, goals, and deadlines with your team effectively.

It’s a highly cost-effective way of managing your time as well as saving your money. The only thing to consider is choosing the right platform based on the size of your team.


15. Recruiting

Social media profiles offer insights into the personality and interests of potential employees. By reviewing the social media profiles, recruiters can get a better idea about the person.

This will make shortlisting easier and find employees who can align with the vision of the company. 

Platforms like LinkedIn are home to a large number of potential job seekers. Companies use it every day for hiring This has greatly reduced the stress of conducting physical interviews.


16. Increasing Brand Awareness

Establishing a strong online presence will help to increase brand awareness among your targeted audience. Through social media, you can build loyalty and trust with your customers.  

By sharing valuable content, stories, and experiences, you can showcase your brand personality, values, and voice, and build trust and credibility with your potential and existing customers.

advantages of social media

17. Lead Generation

The more you reach and engage with your audience through social media the more you can get leads

Crafting compelling offers will attract more people in your way. 

With consistent social media engagement in the right way, inbound leads could be generated organically. As a beginner in any field, social media offers a great way to generate more leads.


18. Personal Expression

Do you want to inspire someone with your skills?

You may possess any kind of talent like dancing, singing, writing, public speaking, etc.

 As a social media user, you can express yourself through photos, videos, and posts. It serves as a great platform for self-expression, enabling you to share your skills.

This is how I have been using Instagram these days. 

It doesn’t end there. This may help you to find the right opportunities.

Plus, the most rewarding thing is that you can make revenue out of it. 


20. Creating Positive Impact

You can make a difference in society by creating a positive impact in the minds of people through social media media platforms. 

Be it climate change, sustainability, minimalism, or other sensitive topics you are interested in, you can make people understand their impact by educating them through social media. 

This not only helps to build awareness but also helps to make the right team with like-minded people.

So, reaching out to more people and finding the right community for the welfare of humanity is now even easier with social media.


21. Reviving Career After a Break

Social media is a great boon, especially for women who have had a career break

With family responsibilities holding them back from joining a regular office, these platforms can be used to find remote opportunities that can suit their needs.

It also helps so many women entrepreneurs to do business alongside their presence at home. 

Social media is definitely a game changer for women as well as aspiring entrepreneurs. 

22. Fundraising

Next in the advantages of social media is how it is a powerful tool to raise funds for charity projects and causes. 

With lots of happenings around the world, social media is effectively used by victims to raise funds during the loss of property and resources.

With the global community watching every small movement around the world, fundraising for good causes is happening regularly. 

This is definitely a wonderful way to help more people and do whatever you can within your means.

23. Crisis Communication

During emergencies or crises, social media can serve as a vital communication channel for passing information, coordinating relief efforts, and ensuring the safety of the public. 

In recent times social media has helped so many people to come out of their unfavourable situation and lead a better life. 

Lots of prayers, providing relief materials and funds for the affected people have increased manifold because of social media awareness.

24. Inclusivity

Social media has opened up opportunities for people with disabilities or different identities to engage in social interactions and communication with the outside world, breaking down some physical barriers.

This has instilled confidence and courage in the minds of people. There is still a large part of the community of people who are still alienated from the rest of the world.

But with the popularity of social media, we could see a whole new community getting exposed to the outside world. 

Advantages of social media featuring popular platforms:

1. Facebook

Though it’s a platform for connecting with your friends and family, in recent times it has been widely used for marketing purposes.

Be it personal branding or product advertising, Facebook definitely gives a scope for expanding your business.

As it is one of the earliest social media platforms a large number of people are still using it for both personal and business purposes.


2. Instagram

Probably the most popular social media channel out there, it is used by 2 billion people around the world. They use it to showcase their talents. 

But the greatest advantage lies for small business owners, Coaches, Creators, and New Brands.

With the right skills and talent, anyone can achieve great success through Instagram. This platform helps new talents become known to the outside world. 


3. Pinterest

One of the best platforms to generate more traffic for bloggers and E-commerce brands. 

Having the right strategy will help any kind of business blog to grow successfully.

You can use your pins for blog promotion. All you have to do is add the concerned URL to your pins. This allows your reader to navigate to your blog easily.


4. LinkedIn

A professional networking platform where both employers and employees can look for their respective potential persons.

Through LinkedIn, a recruiter can decide the kind of employee who can fit into their company standards.

It acts as a primary filter and saves time for recruiters.

At the same time, it provides ample opportunities for job seekers to identify their dream job and make themselves equipped with the right skills.

For creators like me, it is a great platform to build their audience and later monetize from it. 


It’s the 21st century and social media is definitely a game changer. It has influenced people in so many ways.

There is no doubt that social media has brought so many talents known to the world.

It has revolutionized the way we communicate and share, offering numerous advantages.

You can choose any kind of platform based on your purpose and make use of the advantages of social media to achieve your goal.

Yet, social media is a double-edged sword. Using it wisely will definitely make a positive impact on your lives. But, if you use it in the wrong way, you can face serious consequences.